This piece of direct mail is part of a larger branding campaign for Secur, a company that specializes in cybersecurity for individuals and businesses. This direct mail specifically targets one of Secur’s primary audiences: families. By using a young toddler to deliver the brand message, parents and guardians will be immediately invested emotionally. The secondary tactic leverages the lollipop shape and imagery as a free USB storage device that customers can keep. This reusable device promotes customer involvement and creates a lasting touchpoint for repeated interaction.
